Pragmatic AI integration. Built to work, not to impress.
A UK boutique designing and shipping systems that remove friction for specialist B2B service firms, and productising what we learn into SaaS tools for the wider market.
Products
Each product started as a real problem in a specialist market - then became a tool anyone in that market could pick up and use.
AI visibility & SEO scorecard
A traffic-light SEO audit for the AI-search era. Score any page in 45 seconds across 99 metrics, see if ChatGPT, Perplexity and Google AI can actually find you, and get a specific action plan - not another spreadsheet.
B2B outbound automation
Done-for-you outbound for specialist B2B firms. AI-driven lead research, list building, dynamic lead magnets and multi-step sequences - designed to fill the pipeline with qualified conversations, not to spam inboxes.
About
thus(digital) is led by Seth Havens, a senior integration architect with 20+ years delivering complex, mission-critical systems for organisations including the BBC, the Mayor of London, Penguin Books, Incisive Media, IPC Media, SagePay and WorldPay.
That work has always been about the same thing: replacing manual, error-prone processes with systems that behave themselves. Today the lever is AI, used carefully, integrated properly, and focused on problems where it actually moves a P&L number.
thus(digital) is small by design. Short feedback loop, no agency overhead, and a small number of consulting engagements taken on alongside our own products.
Past engagements include
Full background on LinkedIn →
If you run a specialist UK B2B firm and suspect too much profit is disappearing into manual admin, duplicate data entry or clunky legacy tools - let's talk. Short, no-pressure conversation to see if we can help.
Or find us on LinkedIn.